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Advertising Information

Contact
Owen Logan
Advertising & Marketing
Variant
1/2 189b Maryhill Road
Glasgow, G20 7XJ
Scotland, UK

+44 (0)141 333 9522
variantads@btinternet.com

"Variant is a major asset within visual arts culture ... it is neither an academic journal nor an art magazine. It offers a kind of feral scholarship... a context in which younger writers can find a platform.
The range of subjects covered and contributors suggest a diverse geographic and cultural origin.
This is not a parochial magazine." (Andrew Brighton, formerly Tate Modern)

Variant mixes strong and broad-ranging content with an unmatched diversity of circulation and readership. Based in Glasgow and Belfast, Variant is the UK & Ireland's only free international arts & culture magazine.

Variant, issue 33 - Winter 2008

Advertising Copy Date: Monday 8th September

Publication Date: Wednesday 24th September

Covers: October '08 to & including February ‘09

Content
Variant aims to widen the involvement of its readership in debate, discussion and awareness of social, political and cultural issues which are otherwise ignored, hidden, suppressed or censored. It looks to its readership to provide, inform and generate content for the magazine. As such, we address and engage a wide ranging community of interest. We endeavour to have a diversity of content that may deal with specialised and complex issues, but to relay them in a manner that is clear and engaging for a broad readership.
Variant magazine is the ideal place to publicise all your events and projects: exhibitions, symposiums & conferences, calls for papers, publications, research positions, educational courses, grant schemes and workshops.

Format
Variant is a freely distributed, 40 page tabloid newsprint publication, b&w with colour options, published 3 times a year. Variant also publishes dedicated supplements.

Distribution
We print and freely distribute 15,000 copies of each issue, which easily translates to a readership of over 45,000. This includes bulk dispatches to over 420 arts, cultural, and educational outlets. The broad range of distribution outlets encompasses: art schools, university campuses & departments; artist-run spaces & studios; galleries & museums; theatre and performance events; symposiums and conferences; cultural research centres; art house cinemas; internet cafes; pubs & clubs; book shops and libraries; and a large international subscription base including major educational institutions; artists & cultural workers; cultural & arts writers; journalists; educators & academics; specific interest groups.

Technical
Advertisements can be accepted via email, or on disc in a number of formats (with a hard copy of the ad included):
1. As an image file: Tiff, Jpeg, Eps, PDF (Scaled to print size at 300dpi)
2. As a quark express file (with relevant fonts and images, logo’s etc included)
3. Alternatively, for an additional 15% Variant offers an in house design service. Simply forward text and images to Variant.
4. Provide pantone to match for one spot colour.

Advertising Rates
DISCOUNT 0F -20% AVAILABLE FOR PREPAYMENTS or REPEAT BOOKINGS.

T - Tall W - Wide

eighth page - £150 / €220
T85mm W124mm
T174mm W60mm
T40mm W252mm

quarter page - £250 / €370
T174mm W124mm
T352mm W60mm
T85mm W252mm

half page - £475 / €700
T174mm W252mm
T352mm W124mm

full page (including full colour) - £900 / €1330
T352mm W252mm

inside front/back cover (including full colour) - £1100 / €1630
T352mm W252mm

back cover (including full colour) - £1250 / €1850
T352mm W252mm

double page spread (including full colour) - £1500 / €2220
T352mm W528mm

Please note Variant does not charge VAT.

Special Rates
• series discount (3 insertions) or prepaid advert - 20%
• copy set & prepared by Variant +15%
• full colour (unless otherwise stated) +20%

Copy Deadlines & Publication Dates
(Please note minor changes to the publishing schedule may be announced from time to time.)

Variant, issue 33 - Winter 2008
Advertising Copy Date: Monday 8th September
Publication Date: Wednesday 24th September
Covers: October to & including February ‘09

Variant, issue 34 - Spring 2009
Advertising Copy Date: Monday 9th February
Publication Date: Wednesday 25th February
Covers: March to & including May

Payment & Conditions
Invoices will be sent after publication of the current issue, conditions of payment 30 days net.
Please check all details in ads before sending, if there are any errors please contact Variant immediately and we will try to work with you on rectifying them.
Variant is not responsible for errors in ads that derive from damage or corruption of delivered material.
Ads that are cancelled 7 days before material deadline will be charged in full.

Please make cheques in pound sterling payable to:
'Variant'

or pay with Remittance to:

Variant
Lloyds TSB Scotland plc
St. Vincent Street, Glasgow,
Scotland, UK

Sort code: 87-37-99
Account Number: 81142360

IBAN: GB06TSBS 873799 81142360
BIC Code: TSBS GB21210

Contact
Owen Logan
Advertising & Marketing
Variant
1/2 189b Maryhill Road
Glasgow, G20 7XJ
Scotland, UK

+44 (0)141 333 9522
variantads@btinternet.com